What they call the creative heart of Eindhoven, this area was developed from the old Philips industrial site ('the forbidden city') to a area of museums, shops workspaces and a really hip, open creative/design spot. Of course in a nod to this I had to visit (and very much recommend) the Mu Hybrid art space . Loved walking around here the whole area is full of inspiration and ideas and pop ups. If you are in need of some creative vibes - head here.